Visual Identity: The SellPro Logo, and How to Use It

Lockups and Variations

Consistent use of the SellPro logo helps maintain integrity and ensures brand recognition. Never alter its shape, color, configuration, proportions or transparency.

There are three main variations of the SellPro logo: the SellPro Circle, the full horizontal lockup and full vertical lockup. 

Logo in Alternate Colors

The logo is also available in the following alternative color variations, to be used where they are more appropriate (more information regarding logo color usage is provided in the Brand Colors and Visibility section).

Logo Clearance

Always allow a minimum clearance of half the width ("0.5x") of the SellPro circle all around the logo. No other shapes or elements should be placed within this space.

Co-branding with Partner Logos

When partnering with the SellPro logo, please allow double the required space around the SellPro logo ("X" = half the height of the SellPro Circle). Partner logos must be the same height as the SellPro logo when placed side-by-side, and the same width when stacked top-to-bottom.

Brand Colors and Visibility

SellPro Magenta is SellPro’s primary color, and should be used in all cases except where one of the other acceptable color variations are more appropriate. The SellPro logo must be displayed over black, white, or solid colors that do not impact the visibility of the logo.

SELLPRO COLORS - MAGENTA, GREY, BLACK

The SellPro logo must be placed over solid colors; avoid busy backgrounds. The background color should have sufficient contrast to ensure full visibility. Below are some examples on how to use the logo over different contrasts.

Logo Usage "Don't"s

In order to maintain consistency when communicating the SellPro brand, it is essential to avoid making any modifications to the logo image, or displaying the logo in any manner which violates SellPro branding. The following are examples on how the SellPro logo must not be used.

Acceptable Logo Placement on Digital and Printed Media

All SellPro logos should be prominent, recognizable, and consistently placed. All usage of SellPro logos / assets must be submitted to SellPro for review and approval before being posted.

The SellPro logo must be placed clearly in one of the four corners of the image. This is in addition to any other SellPro logo usage (for example, if the logo is used front and center, a smaller version must also be included in one of the four corners). When co-branding with SellPro, one of the corners must be used for the co-branding logo.

The SellPro logo must be used in full color whenever possible. However, if the design of the image renders the full color version illegible, then the full white or full black versions are acceptable. 

Below are example layouts when promoting through social media (Facebook, Instagram, LinkedIn, etc.) and print. While the actual image dimensions will vary per platform, the general template guidelines on logo placement must be followed in all cases. The rules apply for all layouts, including square, portrait and landscape.